When is everything going back to normal? — Roger Sterling
Copy only matters if you want a better client or customer. If you just want the same as you already have, then it won’t matter to you. — Bill Purdin
There can be as much value in the blink of an eye as in months of rational analysis.
— Malcolm Gladwell
The only thing that matters in advertising is persuasion. — Bill Purdin
You can tell the ideals of a nation by its advertisements. — Norman Douglas
Big ideas are so hard to recognize, so fragile, and so easy to kill. Don’t forget that, all of you who don’t have them.
— John Elliott, Jr. President and CEO of Ogilvy & Mather after the retirement of David Ogilvy
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. — Vilhjalmur Stefansson
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — John Wanamaker
Advertisements… contain the only truths to be relied on in a newspaper. — Thomas Jefferson
Advertising is a very simple business. The really hard part of advertising is keeping it simple. — Bill Purdin
The perfect advertisement is only obvious in retrospect. — Bill Purdin