Bill Purdin




Born in St. Paul, Minnesota, on July 31, 1947, his early years were spent moving from place to place with his family. Starting in Minnesota, then Kansas, then Colorado, then Connecticut, and finally to Marblehead, Massachusetts, where as he puts it, “Who I am was really born in Marblehead.” Of course, he still lives there.

Bill attended public schools in Marblehead, grades five to eleven, but then his family went on the move again, taking him away from all of his friends in his senior year of high school.

After high school, he attended the University of Connecticut, then enlisted in the U.S. Navy and served for 14 months in combat with the River Patrol Force (PBRs) in The Republic of Vietnam.

After Vietnam, he returned to college, graduating summa cum laude from the University of Maryland in 1972. For the next three years he attended graduate school in political science at Indiana University’s Russian and East European Institute. His studies and research were in the liberalization of tyrannical regimes, and tyranny’s effects on creativity. He taught at IU for a few years.

After academics, he returned to Marblehead for a six-year stint as a sailmaker with Hood Sailmakers including time afloat as an ocean sailboat racer. Then he began his career in advertising, at first selling advertising space for a local newspaper. He was ultimately promoted to assistant to the publisher for the chain of 10 newspapers in Massachusetts and then he went on to work for The New York Times.

An enterprising self-motivator at heart, after a few years, he left The New York Times and founded his own company in 1979.

Today, Legend, Inc. is considered a quality, creative advertising agency with an award-winning reputation and a prestigious client roster.

As Bill puts it, “Today, is a communications company specializing in marketing, creative writing, customer retention, and breakthrough campaigns. We assist our clients with message development and implementation. We use every medium possible to accomplish that task.”

As President and Creative Director, he oversees all client relations, new business, the agency’s creative concept and copy product, and all of its extensive Internet operations.

Bill insists, “Our only real business is marketing creativity; everything online that we do for ourselves is for training and experimentation. It’s fun, and what we’ve done, and are doing in publishing and in Internet marketing has made us a better creative agency.”

Legend, Inc., in addition to its work in advertising and marketing, has originated and maintained many client Internet sites and has developed extensive and intricate Internet graphics for many of its clients, providing definitive content as needed.

Bill is married to Joy Hooper Purdin, a public school fourth grade educator, and they have a daughter, Blythe, who is also an early childhood public school educator.

He is an avid outdoorsman with many hobbies including USA Master swimming, year-round ocean kayaking, scuba diving, golfing, sailing, skiing, long distance in-line skating, digital photography, skydiving, fly-fishing and year-round camping.

He was also active in civic affairs in Marblehead for many years, including nine years service on the Town finance committee and nine years on the Board of Selectmen.

Bill has written 27 books of poetry and three novels, in addition to numerous short stories and essays. Some of his work has been featured in national newspapers and magazines.