The Project Log

An Online Advertising Newsletter

Dedicated to the proposition that the quality of the client-agency
relationship determines all success and failure in advertising.



Table Of Contents

How Some Businesses Grow in Good Times and Bad
"Can't Get No Respect!"
The Seven Tenets Of Advertising
How to Get the Most Out of Your Ad Agency
The Dynamics Of An Advertising Decision
The Top Ten Reasons to Pay Top Dollar for Professional Proofreading
Some Thoughts to a Client In Search of a New Advertising Agency

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